THE CLIENT
Focus Construction
Focus Construction builds and does major residential renovation work in the GTA.
the project
Client Referral Program
THE CHALLENGES
  • Lack of contacts/lead flow system/strategy
  • Efforts spread out over too large a geographic area
  • Didn’t know where to start/how to approach
We were tasked to design a program that would help generate a prospect list.
WHAT WE DID
Realizing that people with excess furniture are likely also feeling cramped for space, and are therefore good candidates for expansion renovations, we developed a give-back strategy in partnership with a local furniture bank that primarily worked in high household income regions of the western GTA.

Through this program, individuals would have the opportunity to register to donate their gently used furniture that would be collected by the volunteer Focus Construction team’s trucks.

We executed an online and PR campaign to drive awareness of the program (and ultimately Focus Construction). Through the registrations and personal interaction with the homeowners at pickup, we were able to collect zero-party prospect contact information in order to populate a list of qualified leads.
THE RESULTS
Through our efforts we were able to achieve:
85

contacts collected for lead generation

$40K

worth of furniture donated

Website homepage to collect donations for the Furniture Bank
Facebook ad showing an image of a light blue chair with the text 'Give them legs to sit on' and the Furniture Bank logo. Facebook as with an image of an empty living room with text that reads 'Let's clutter this up a bit.' and the Furniture Bank logo.Facebook ad showing a wood side table on a white background with text reading 'This is a kitchen table issue.' with the Furniture Bank logo.Facebook ad showing a stack of pots and pans with text reading 'Don't toss it.' and the Furniture Bank logo.Facebook ad with image of two movers moving a large TV with text reading 'Time to relocate.' and the Furniture Bank logoFacebook ad of a stack of plates, utensils and glasses with text reading 'Don't throw them away.' and the Furniture Bank logo.
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Image of a blue couch on a white background
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Cover image of a woman working to represent the Foxquilt case study.
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Ingredients for a shrimp and pasta dish laid out on a countertop.
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