THE CLIENT

Humber College

Humber College is a Canadian post-secondary institution offering a polytechnic educational facility, combining theory with hands-on training and work experience. It has approximately 83,000 full and part-time students, 5,300 full and part time employees and has 2 campuses in Toronto, ON.

THE CHALLENGES

Fragmented media planning
Siloed media buying/duplicated spend
No ability for in-buy course correct
No holistic review/analysis

Media planning and buying was fractured across a dozen entities and departments. An audit was required.

HOW WE GOT THERE

We undertook a media spend audit to identify areas of improvement on existing media buys, and were tasked with the re-allocation of media budgets between November 2022 and March 2023.

The main goal was to select media channels that our key target demographics engage with and drive prospective candidates to the landing page.

THE RESULTS

Bring It Post Grad Media Wrap Report:
16,845
Total site visitors
3.2
Average pages visited
41.3%
Percentage of visits from paid ads

THE RESULTS

Recruitment Media Wrap Report:
50,321
Total site visitors
2.12
Average pages visited
35.87%
Percentage of visits from paid ads
We exceeded CTR display benchmarks by 197%
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